I haven't written a Ray's BizBuzz for a while, but I am
back. Winter is over and my period of hibernation is as
well.
I just finished reading an extremely interesting book,
“The World To Come,” by Dara Horn. This is not a
business book, but it made me think more seriously about
what is “the world to come” is for business. The book
deals with the concept of our individual futures. The
next event in your life… the next door you open to an
unknown circumstance…even birth and death. Each of us of
has our own World To Come.
In the business environment, not everything is
unknown. But many business owners do not want to examine
or think about the world that will be coming upon
them. It is evident that customer communication methods
are changing rapidly, in some ways not to our liking.
But if we want to experience and be around for The World
To Come, we must adapt and change our thinking.
When I first entered the business world (I don't want to
say how long ago), the primary method of communication
was a personal letter, followed by a personal phone
call. A long distance call was something special, unique
and expensive. A telegram was a sure way to get
someone's attention.
These methods don't really carry any weight today. Many
people now favor email. It is easier to make an email
connection than a telephone connection. Depending on the
age and generation of the communicator, even an email
may be out of date, with text messaging or tweeting your
communication method of choice.
The world is becoming smaller. It is far easier to learn
about customers, suppliers, competitors, and people in
general with Internet sites like LinkedIn, Facebook,
MySpace, and Google, plus a host of others
websites. When I talk to small business owners in the
peer advisory boards I facilitate, some are moving
forward into these new and interesting venues, but
others are still living in the old world.
I believe we all have to move into The World To
Come…even me. Nobody likes to change their habits, be
forced to learn new skills, or be made to feel
uncomfortable. I like to look upon moving forward as a
new adventure. Think about the strategic concepts, the
way these new technologies can enhance your business,
life and experience. For example, my wife is even
Skyping with her grandchildren. What a treat! To be able
to not only talk with but actually see friends,
children, grandchildren, and business associates around
the world. And the price is right…it’s free!
If you are not in the Chicago or Phoenix areas and would
like to explore with me how you can position your
business and benefit in The World To Come, visit
http://www.propresalliance.com/.
People say life is an adventure…come and explore with
me! |
